Yuzu is the education eBook brand for Barnes and Noble.
When designing the brand book, I nodded to the company’s heritage in print books.
While it certainly included nitty-gritty details like color builds, the primary purpose of the book was to encourage all stakeholders to marry visual and verbal messaging across all touchpoints. Additionally, I established a color story that nods to the green and yellow in the Barnes and Noble parent brand.
College kids love free stuff.
As part of the brand activation, I designed giveaways to bring awareness and environmental event graphics to drive adoption. I rounded out the activation with traditional deliverables the corporate team would need to go into the field and meet with buyers.
