Human Rights Watch is a brand combating grave injustices around the world.
I helped them strike the delicate balance between austere, playful, and energizing — whichever was appropriate for each touchpoint.
While many for-profit businesses no longer design a traditional annual report, the printed book is still a flagship communication piece for Human Rights Watch.
I laid out their accomplishments for the year with a nod to photojournalism, treating headlines and copy as support for the photography.
Human Rights Watch worried their donor communications had become impersonal and corporate.
To counter this, I created a whimsical thank-you card without photography. The simple fold structure I designed flips over to reveal space for a short handwritten message.
Human Rights Watch also needs to fire up supporters at rallies.
Here I used bright color and large words to energize supporters not only at protests but also at celebrations.
