Brand Handbook
       
     
Merchandise
       
     
The Journey Line
       
     
Editorial Style
       
     
Typography
       
     
Brand Handbook
       
     
Brand Handbook

Yuzu is a new digital textbook platform from Barnes and Noble. The launch timeline was tight, and the brand handbook was the first time many stakeholders were seeing all the elements of the brand come together.

Merchandise
       
     
Merchandise

The initial launch included many branded giveaways like this iPad cover.

The Journey Line
       
     
The Journey Line

The Journey Line was an element used in both photography and illustration. It represents each student's unique, sometimes weaving path from point A to B.

Editorial Style
       
     
Editorial Style

Visual executions were laid into areas about messaging to give all stakeholders a more holistic view of the entire brand.

Typography
       
     
Typography

The Journey Line could also be used to create illustrative typography that harkens back to calligraphy found in vintage books.