QBMI PhotoMedicine's new logo features a stylized Q that represents the cell division catalyzed by the company's light therapy devices.
QBMI's light therapy technology augments our bodies' natural healing processes by speeding mitochondrial development and division. Image and color interact to create an atmosphere of light within the site while orange and yellow represent the site's two main sections.
The site needed to address stakeholders with various levels of medical knowledge including patients, doctors, and regulators. The sidebar guided tour tracks where readers have visited, giving them context and allowing them to find relevant higher-level information if they need it.