Merrill Lynch's Global Trading Guide is a highly sought resource for traders outlining worldwide trading laws and regulations. We identified this as an opportunity to keep Merrill Lynch's brand top of mind throughout the year.
The wraparound cover features a tone-on-tone dot matrix map stylized like a stock ticker created with black paper and black foil.
The desk calendar included with the Guide gives Merrill Lynch branding exposure on each recipient's desk every day. The time zone calculator and market closings make this an invaluable resource for scheduling trades and deals.
The color-coded regional section tabs also feature the dot matrix maps showing the countries where Merrill Lynch trades. The tabs' die cuts follow the gentle curves in the visual identity.
Each overview page features the country's flag and a cultural image. The data area has ample white space for traders to note any legal or regulatory changes that happen throughout the year.