Greatbatch used this annual report as a soft launch for its new brand and visual identity.
Greatbatch's rebranding campaign culminated a transformative year for the company. This timeline visualizes that transformation by identifying each milestone along the way.
The clean typography on the page focuses the readers attention on the company's reintroduction.
A change in organizational structure and business model prompted Greatbatch to rebrand. Here, we compared the company's previous reporting model to the new one.
Rather than writing a traditional shareholder letter, Greatbatch chose to ask each division leader to say a bit about their business and how they plan to move forward.