Dow needed to re-report several years of its financial information after a significant business restructuring. This was also a good time to introduce the financial community to the company's Human Element branding campaign, so imagery featured people and the products that touch their lives.
Each section opened with a financial overview. The clean layout allowed recipients to compare the company's new financials quickly and easily.
Corporate responsibility was a major tentpole in the Human Element campaign, so it was important to visualize Dow's efforts to become more sustainable.
This complex graphic visualizes the complex plastic manufacturing processes Dow uses in its factories.
Each division's section features a detailed analysis of the group's strategy moving forward.