As part of the introduction for its new brand and visual identity, Crown Castle wanted to include a brief overview of why the company invested in developing a new brand. After the introduction, the visual tone shifts from darker black and white to the new purple corporate color and color photography
The timeline serves as a navigation tool and literally underscores the length of branding's history.
The timeline then evolves into the X-axis for a chart showing the correlation between a strong brand and a company's valuation.
A dramatic change in visual tone marks the introduction of Crown Castle's new visual identity system while still underscoring what they did and, why they did it, and how it directly affects everyone at the company.