Branding 101
       
     
Timeline
       
     
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Information Graphics
       
     
Transition
       
     
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Branding 101
       
     
Branding 101

As part of the introduction for its new brand and visual identity, Crown Castle wanted to include a brief overview of why the company invested in developing a new brand. After the introduction, the visual tone shifts from darker black and white to the new purple corporate color and color photography

Timeline
       
     
Timeline

The timeline serves as a navigation tool and literally underscores the length of branding's history.

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Information Graphics
       
     
Information Graphics

The timeline then evolves into the X-axis for a chart showing the correlation between a strong brand and a company's valuation.

Transition
       
     
Transition

A dramatic change in visual tone marks the introduction of Crown Castle's new visual identity system while still underscoring what they did and, why they did it, and how it directly affects everyone at the company.

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crown_castle-9.png