Having completed a three-year transition from a dental pharmaceutical company to a dermatological pharmaceutical company, CollaGenex wanted to communicate that it now had momentum and was moving ahead with its strategy.
CollaGenex's introductory image represents the company's perseverence through a tough change.
Here, the company reiterates its commitment to its chosen path, and the image bolsters the metaphor on the front cover.
This image captures the company's precise moment in time: focused and ready to strike in its new market.
With the transition to dermatology complete, CollaGenex could finally share a fully committed product pipeline showing where each of its medications stood in the research and approval process.