Burger King's corporate responsibility report cover introduces the company's four-prong approach to corporate responsibility and creates a forward-moving momentum that flows throughout the report.
Burger King's corporate responsibility strategy differs from its competitors because they have lots of smaller initiatives rather than focusing on a few larger umbrella programs. This image visualizes everything happening around patrons in a restaurant.
Word graphics opening each report section also visualize the company's approach by showing lots of smaller efforts coming together.
Childhood obesity was a key issue in the media, and Burger King created a special section outlining their more nutritious Kids' Meals featuring apple fries served in Burger King's classic fry containers.
The restaurant industry was also under fire about the ethical treatment of animal populations, and Burger King chose to call out its efforts to address these concerns.