Cover
       
     
Strategy Overview
       
     
Commitment Introductions
       
     
Nutritious Meals
       
     
Animal Welfare
       
     
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Cover
       
     
Cover

Burger King's corporate responsibility report cover introduces the company's four-prong approach to corporate responsibility and creates a forward-moving momentum that flows throughout the report.

Strategy Overview
       
     
Strategy Overview

Burger King's corporate responsibility strategy differs from its competitors because they have lots of smaller initiatives rather than focusing on a few larger umbrella programs. This image visualizes everything happening around patrons in a restaurant.

Commitment Introductions
       
     
Commitment Introductions

Word graphics opening each report section also visualize the company's approach by showing lots of smaller efforts coming together.

Nutritious Meals
       
     
Nutritious Meals

Childhood obesity was a key issue in the media, and Burger King created a special section outlining their more nutritious Kids' Meals featuring apple fries served in Burger King's classic fry containers.

Animal Welfare
       
     
Animal Welfare

The restaurant industry was also under fire about the ethical treatment of animal populations, and Burger King chose to call out its efforts to address these concerns.

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