Cover Concept Development
       
     
Mission Statement
       
     
Executive Communication
       
     
Clinical Trial Overview
       
     
Conclusion
       
     
Cover Concept Development
       
     
Cover Concept Development

This proposed front cover image fits with Aspreva's clean, white brand and encapsulates the company's strategy for the year: growth through nurturing partnerships.

Mission Statement
       
     
Mission Statement

This spread extends the growth metaphor and explains the company's philosophy of improving lives for patients with unmet medical needs. These conditions are less attractive to larger for-profit organizations because the patient populations are smaller.

Executive Communication
       
     
Executive Communication

Here, the company's executive team outlines its partnership strategy for the past year and explains how it will drive future growth for the company.

Clinical Trial Overview
       
     
Clinical Trial Overview

This image extends the plant, growth, and opportunity metaphors previously visualized while also representing the sequential nature of clinical trials.

Conclusion
       
     
Conclusion

Aspreva concludes their narrative with this stunning image that emphasizes the nurturing metaphor while also representing the company's solid foundation.