This proposed front cover image fits with Aspreva's clean, white brand and encapsulates the company's strategy for the year: growth through nurturing partnerships.
This spread extends the growth metaphor and explains the company's philosophy of improving lives for patients with unmet medical needs. These conditions are less attractive to larger for-profit organizations because the patient populations are smaller.
Here, the company's executive team outlines its partnership strategy for the past year and explains how it will drive future growth for the company.
This image extends the plant, growth, and opportunity metaphors previously visualized while also representing the sequential nature of clinical trials.
Aspreva concludes their narrative with this stunning image that emphasizes the nurturing metaphor while also representing the company's solid foundation.