This package's cover visualizes Alliance Data's overall strategy of driving loyalty through building trust.
Replacing Alliance Data's traditional annual report with a narrative brochure and financial report package allowed them to print fewer financial reports and invest those savings into a more robust company brochure with much longer shelf life.
This brochure cover gives a different take on the Driving Loyalty theme by visualizing consumers moving throughout stores based on the shopping information Alliance Data provides to its clients.
Alliance Data's annual report is a tentpole in its communication plan not only with the financial community but also with other company stakeholders including employees, clients, and charitable organizations.
This spread features a case study about Alliance Data's work with New York & Company.